Amazon’s 2018 Prime day is projected to generate $4 billion in sales. 4 billion dollars.
This is what 1 billion dollars look like:
This Prime Day Amazon sells 4X that. Imagine it.
We all know that Amazon is big. Unprecedentedly big. But just how big is it?
Here are some facts that will blow your mind.
According to a survey from eMarketer, Amazon’s e-commerce sales in the U.S. are expected to reach a mind-blowing $258.2 billion this year, up nearly 30% from last year, which would make Amazon account for about half of every dollar spent online in the U.S. by the end of 2018.
It sells more than 500 million products.
Let’s see some more stats.
Net sales revenue of Amazon from 2004 to 2017 (in billion U.S. dollars)
Global Amazon Prime Day sales from 2015 to 2017 (in billion U.S. dollars)
Number of Amazon Prime members in the United States as of September 2017 (in millions)
Number of Amazon Business accounts worldwide from December 2015 to June 2016 (in 1,000s)
Annual revenue of Amazon Web Services from 2013 to 2017 (in million U.S. dollars)
But it’s much more than E-commerce. Since day one the company has set out on a path of innovation and expansion.
This was what Amazon looked like in 1994:
Fast forward to 2018:
Jeff Bezos founded Amazon in 1994 after he quit his highly-paid Wallstreet job.
He sold the first book from his garage 1 year later.
In 2005 Amazon Prime launched, offering free 2-day shipping for a yearly fee.
The company released the Kindle e-reader in 2007
In 2008 it acquired the audiobook company Audible, a seller and producer of spoken audio entertainment, information, and educational programming on the Internet. It sells digital audiobooks, radio and TV programs, and audio versions of magazines and newspapers.
It went after comics too, purchasing the digital comic book site Comixology in 2014
It controls over 80% of the e-book market
It has now expanded into brick-and-mortar bookstores
It picked up shoe retailer Zappos, the leading footwear and apparel website based in Las Vegas, for $1.2 billion in 2009.
It purchased diapers.com for $545 million in 2011, only to shut it down 6 years later.
Today, the company makes its own products, including cables, food, batteries, and suits. And the top electronics sold on the site are made by Amazon. More Echos have sold than any other home voice assistant, and users can buy products and play music by asking Alexa.
In 1998 Amazon entered the market with the purchase of movie database IMDB.com. Its services have been integrated and now you can purchase a DVD, Blu-ray, or digital download of a film via Amazon.com. Now Amazon creates original content, including Oscar-winning films. By 2020 Amazon is expected to spend $8 billion on original content.
Amazon Web Services launched in 2006 and today it is the top provider of cloud computing. And each time you watch Netflix, Amazon is powering it.
It’s even in the gaming industry, with the purchase of Twitch, a live streaming video platform that focuses on video gaming, including walkthroughs of video games, broadcasts of e-sports competitions and other gaming-related events, in 2014.
With 5 billion Prime packages shipped globally in 2017, the company is investing in its own ships and planes, including building a $1.5 billion air-freight hub in Kentucky
And the company rents out warehouse space to other sellers.
Amazon even owns the Kiva robotic workers in its warehouses. After Amazon purchased Kiva, it stopped selling them to competitors Walgreens, Staples, and the Gap.
It’s into food now, buying Whole Foods, an American supermarket chain which specializes in selling organic products, for $13.7 billion in 2017. Whole Foods has 479 stores in North America and the United Kingdom.
Amazon opened its first autonomous grocery store in Seattle called Amazon Go.
Amazon now has its eye on healthcare, selling commercial dental equipment.
Amazon plans to break ground on a second, $5billion headquarters in 2019
There are some more well-known companies that Amazon actually owns.
A big data company that collects information on people’s browsing habits online and provides analytics on those habits. It was acquired by Amazon in 1999 for $250 million in stock.
An online community with book reviews, recommendations, and discussions, Goodreads was acquired by Amazon in 2013.
AbeBooks is an online marketplace for books, fine art and collectibles where you can find rare, used, and out-of-print books. Owned by Amazon, it works with independent bookstores.
The influence of Amazon Empire has reached every corner of our lives. We buy everything on Amazon, and we buy them cheap, as we have done this past Prime. Only time will tell how much bigger Amazon could get.